Hi Dubai is an original english-speaking format, subtitled in six languages; it is conceived as a vehicle of righteous and true promotion of the city’s soul, unveiling characters, opportunities, ways of living, social events, sites and amusements of the "City of Future". The series is dedicated to the women who belong to the U.A.E. and it is a tribute to Dubai.

Hi Dubai is addressed to a global audience, composed of young adults, cosmopolitan beings who are “up to date”, with a medium-high instruction level, interested in a better and promising future.

Hi Dubai series is an editorial project involving emirati students with the endorsement of Zayed University and the first ever Minister of Tolerance H.E. Sheikha Lubna bint Khalid Al Qasimi.

The series is also with the endorsement of the Ministry of Culture and Knowledge Development and the General Authority of Sports.

Produced by Benedetta Paravia,  Dubaian since 2002, in each of the 7 episodes, 4 women share their inspirational and motivational stories and their love for the U.A.E. All the protagonists share how Dubai enriched them, through their culture, traditions, experiences, engagement and lifestyles. All the women involved are volunteers in participating to the series because #weloveShaikhMohammed