The bidding war for the largest online store in the Middle East concluded with the US-based Amazon acquiring for an undisclosed sum. News agencies, however, have cited sources saying the deal closed for less than $800m.

The sale of drew the interest of investors from across the globe, with home-grown brand Emaar also making an official bid.

Established in Dubai in 2005, has recorded a healthy growth over the past 12 years, currently retailing 8.4m products across its online platform.